From the category archives:

Packaging Design

Leonard, the Malformed Bunny

by Serena Wu on January 15, 2009 · Comments

As a follow up to this spotlight post on Cassie, Leonard is now in my hands!—and he came in a neat little package complete with stickers and googly eyes on the envelope.
I’m seriously so impressed though. Leonard came in a machine sealed plastic baggie in a handmade envelope. Included was a sheet of six stickers [...]

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Packaging & Humor Go a Long Way

by Serena Wu on December 17, 2008 · Comments

I love Puma, and here’s why:

I like greens, eh not so much my obnoxious neighbors.

Helps-You-Look-Good is…trademarked?! and obviously, people in suits aren’t part of their target audience. Unfortunately, I would be the type to wear a suit [jacket] with miss matching shoes. I will also wear this jacket for “Whatever”—like huddling in front of the [...]

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“What the Flock?”

by Serena Wu on November 12, 2008 · Comments

I guess when you’re known for pomegranate juice and you suddenly come out with coffee that tastes nothing like pomegrate but “chocolate” or “chai tea” instead, you’ve got to do something creative and eye-catching. POM has created a cute publicity site for the new coffee line—with sheep running around. We all know what its target [...]

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