by Serena Wu on November 10, 2009
What started out as a class project at Cal for Professor Brewer soon turned into reality the summer following graduation. Arthur Klepchukov, one of the seven original projectmates, decided he’d take the project a little further with the help of his good friend, Jerry Cheung. Arthur and I had met a few times at ST@B [...]
by Serena Wu on February 20, 2009
The last time I talked to Kevin, he was still focusing on Yap’d, a point rewards program for students and local businesses in Berkeley. By the time I decided to feature Yap’d, he said he had shifted most of his time and energy to a new gig, Management Consulted. It’s a blog that only started [...]
by Serena Wu on January 29, 2009
I had the privilege of seeing HoodHot Travel when it was only a conception, an ultra-beta version, if you will. Wil Cheung, Berkeley Innovation alumni and Past Director, came back to visit one day to present his idea for an ultra Beijing pocket guide ready in time for the Beijing Olympics. So, how did it [...]
by Serena Wu on January 27, 2009
Through a few mutual friends, I knew Charles Ju was developing iPhone games—I just didn’t know which ones until he tweeted his most recent social game, iMafia. It seemed to be getting pretty good results in no time, so I decided to interview him online. I asked him to tell me a little bit about [...]
by Serena Wu on January 23, 2009
We met at Café Milano a week before finals back in December, and I had no idea who exactly I was meeting. I just knew she was looking for a web designer for her start up fashion line. I thought, I like entrepreneurs, I’ll take on the project. The voice I spoke to on the [...]
by Serena Wu on January 13, 2009
Talented and cute plush toy designer, Cassie, really knows how to utilize social media as a marketing tool—even as just a high school senior. She posts albums full of her cute creations via Flickr (that’s how I discovered her talent), and she sells her handmade plush toys and earrings over at Etsy. Apparently, we were [...]
